# Asa — real-time customer agent for ecommerce

> Asa reads shoppers in real time, answers on your brand’s terms, and helps people buy with confidence. Documentation lives on Mintlify at docs.asa.so.

## About

Asa is built for direct-to-consumer and ecommerce storefronts: it learns your products, tone, and policies, then assists visitors in the moment — product guidance, checkout help, and post-purchase questions — without sounding generic.

## Public marketing site (v1)

These pages are the primary, linked surface of asa.so:

- [Home](https://asa.so/): Product overview and value proposition.
- [Pricing](https://asa.so/pricing): Outcome-based plans — start free; Free, Starter, and Growth tiers.
- [FAQ](https://asa.so/faq): Common questions about setup, Shopify, training, and billing.

## Documentation (Mintlify)

- [Documentation & help center](https://docs.asa.so/): Guides, API references, and how to configure Asa (hosted on Mintlify).

## Key outcomes (indicative)

Metrics referenced on the marketing site include conversion uplift, AOV uplift, high assistance rate, hours saved for teams, and strong combined CX impact. See the live site for the exact figures and footnotes.

## Deferred / unlinked routes

Long-form product pages, blog, and similar URLs may exist or redirect for internal use; they are not listed in the public nav or sitemap while content is in progress. A standalone “Why Asa?” PDF may still be shared directly.

# Restore when these are public again (uncomment and move to Resources as needed):
# - [Shopping agent (sales skills)](https://asa.so/sales-skills)
# - [Dashboard capabilities](https://asa.so/dashboard-capabilities)
# - [Blog](https://asa.so/blog)
# - [Why Asa? (PDF)](https://yngcmhyykybdc70j.public.blob.vercel-storage.com/Dashboard/Landing/Why_Asa%3F.pdf)

## Legal (docs site)

- [Privacy Policy](https://docs.asa.so/legal/privacy)
- [Terms of Service](https://docs.asa.so/legal/terms-of-service)
- [Refunds Policy](https://docs.asa.so/legal/refunds)
- [Cookie Policy](https://docs.asa.so/legal/cookies)
- [Fair Usage Policy](https://docs.asa.so/legal/fair-usage)